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Bio - Spence Marketing

Professional B2B Copywriting to Make Your Message Sing!

Generate Leads with professionally-crafted case studies, white papers, newsletters

Career Skills

  • Strategy Development
  • Business Communication
  • Copywriting
  • Brand Building
  • Opportunity Assessment
  • Organization Team-Building
  • Competitive Assessment
  • Business Development
  • Consulting
  • Data Integration/Analysis

Employment Summary

  • Spence Marketing (1999 – present)
    Consulting in Marketing. Copywriting. Business Development.  Management Recruiting.
  • Consultant (1993 – 1999).
    Marketing Strategy.  Opportunity and Competitive Assessment.  Brand Building.
  • Citicorp POS Information Services (1990 – 1992).
    VP, Director of Client Service.  Information-based targeted promotion services for consumer packaged goods marketers.
  • Burke Marketing Services (1977 – 1990).
    Partner, VP.  Consulting on business-building issues, using custom test marketing and information products for Fortune 500 marketers of consumer goods and services.
  • Richardson-Vicks (1965 – 1977).
    Now part of Procter & Gamble. Introduced NyQuil.  Headed Vicks Canada as Managing Director.  Classical marketing/ sales assignments.

Industry Experience

  • Consumer Packaged Goods
  • Health Care/Alternative Health Care
  • Cosmetic Lasers
  • Marketing Services/Information Services
  • Management Recruiting
  • Consulting
  • Performing Arts


  • American Writers & Artists Inc: Circle of Success; “Accelerated Program for Six-Figure Copywriting,” “Complete Guide to Writing Web Copy That Converts,” "Writing Case Studies: Helping Clients Tell Their Stories," "Writing White Papers," "Writing E-mail Newsletters for Professional Service Firms."
  • Amherst College, BA cum laude, Economics.
  • Mahler Associates’ “Advanced Management Program for General Managers”
  • U. S. Navy Supply Corps School, Lieutenant.


  • Singing
  • Writing
  • Travel
  • Non-profit leadership
  • Colonial Williamsburg Tour Guide
  • Alternative health products
  • Gardening
  • Sailing
  • Photography

Have any questions about my services?

See My FAQs

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